In preparation of their participation in this September’s IBC (Booth 1.A71), Bridge Technologies today announces the addition of SCTE 104 and SCTE 35 marker monitoring to their suite of broadcast monitoring probes, including the flagship VB330. The new functionality will allow broadcasters the ability to more closely monitor and control the integration of downstream ad insertion.
With ad insertion increasingly important to broadcasters, the placement of SCTE 104 and SCTE 35 markers is of vital importance, ensuring seamless Quality of Experience for viewers, but also ensuring that the deliverables promised to advertisers are met by operators. With markers being used across the value chain, there is a need for joined-up and holistic monitoring of them across all service types, be this at the mezzanine, OTT, or broadcast level.
As part of Bridge Technologies’ suite-wide 6.1 software upgrade, SCTE 35 and 104 checking will now be moved to the QoE/Content checking tab, making it quicker and more intuitive than ever to access and assess. A greater range of event types have been added, along with the integration of support for newer SCTE 35 messages, including ‘time signal with segmentation descriptor’ and hierarchical messages. The range of alarming features available has also been extended, automatically signaling event occurrences (or the failure thereof), all of which can be customized according to need. Furthermore, recent SCTE 35 Cue Out events are now visualized within the thumbnail overview mosaic, along with their current state – giving at-a-glance insight into the status of advert cues.
As well as accessing this data in the moment to facilitate real-time correction, all of the raw data can be exported via XML, CSV, JSON and Eii API in order to facilitate long term review and strategic decision making – in line with Bridge Technologies’ wider philosophy, which sees monitoring as an integral tool not only in terms of day-to-day operational performance, but in terms of C-Suite level decision making.
Speaking of the new addition, Chairman Simen Frostad said: “As broadcast models continue to evolve, the integration of advertising has again seen a resurging importance. Our integration of the SCTE standards needed to facilitate this represents the agility and proactive nature of our development team, along with the benefit of utilising a harmonised strategy across our embedded, appliance or software-based solutions. We’re able to both respond to and frequently predict the needs of our customers, and promptly roll out incremental upgrades which ensure they are always equipped with the best in broadcast monitoring and analytics.”