Germany’s ARD extends SES Satellite distribution agreement for another decade

SES and ARD, Germany’s largest public broadcasting network, have announced a long-term extension of their partnership. Under the renewed agreement, ARD’s regional broadcasting organizations will continue transmitting their TV programs via SES’s prime video neighborhood at 19.2 degrees East in HD quality through 2039.

 Deepak Mathur, President of Media at SES: “Every day, millions of people tune in to ARD’s programs, making use of its diverse range of news, culture, sports, and entertainment. Thanks to this new agreement, households with satellite reception now have long-term planning security and will be able to receive ARD’s content via the 19.2 degrees East orbital position until the end of the next decade.”

 Dr. Oliver Werner, ARD Tech Unit: “We are very pleased that this agreement will allow us to continue to offer viewers easy and reliable access to all ARD programming. Within our distribution mix of broadcast and streaming, satellite transmission will remain an essential component of our distribution strategy in the future.”