iKOMG Unlocks a New Monetization Layer Across its Global Media Ecosystem

Massimo Vimini Appointed SVP to Lead a New Era of Digital Innovation and Revenue Growth

iKO Media Group, a global leader in premium end-to-end broadcasting and teleport services, has announced the appointment of Massimo Vimini as Senior Vice President, Digital Innovation and Monetization.

In his new role, Vimini will lead iKOMG’s global digital monetization strategy, focusing on accelerating revenue growth across broadcast, OTT, FAST and CTV platforms. He will work closely with commercial, technology and content teams to develop scalable, data-driven monetization models that support both iKOMG and its international customer base.

Vimini brings more than 18 years’ experience building and scaling digital media, OTT and advertising platforms across Europe. His background spans AVOD, FAST channels, CTV advertising and advanced yield management, alongside experience as a co-founder of an independent OTT platform — giving him a highly pragmatic, execution-focused approach to growth.

Supporting customers in a changing monetization landscape

As broadcasters and media owners adapt to shifting audience behaviour and increasingly fragmented distribution environments, monetization has become a critical focus. iKOMG’s global portfolio provides end-to-end capabilities to help customers unlock the full value of their content and audiences, generating revenue across broadcast, OTT, FAST and CTV platforms. The appointment of Massimo Vimini further enhances this portfolio, strengthening iKOMG’s ability to deliver practical execution, innovative solutions and scalable monetization strategies at every stage of the customer journey.

Commenting on his appointment, Massimo Vimini, SVP Digital Innovation and Monetization at iKO Media Group, said: “iKOMG sits at a very strategic intersection between broadcast, OTT and digital innovation, which is exactly where monetization opportunities are accelerating. At this stage of my career, I wanted to focus on building something impactful at a global level — shaping strategy, execution and long-term value. iKOMG offers that opportunity, with the scale and ambition to truly lead in this space.”

He added: “My priorities will be to unify and strengthen monetization strategies across platforms, accelerate digital revenue growth, and build scalable, data-driven models that work across markets. I’m very excited to get started with the iKOMG teams — FAST channels, hybrid AVOD models and advanced CTV advertising represent major opportunities, and iKOMG is exceptionally well positioned to lead as broadcast and digital continue to converge.”

Shmulik Koren, co-founder of iKO Media Group, said: “Massimo’s appointment marks an important step in strengthening iKOMG’s digital and monetization capabilities. His deep expertise across AVOD, FAST and data-driven advertising, combined with his entrepreneurial mindset, will be instrumental as we continue to evolve our offering for broadcasters and media partners worldwide. As broadcast and digital continue to converge, Massimo will play a key role in building an integrated monetization ecosystem that delivers sustainable growth, innovation and measurable value for our customers.”

Vimini’s appointment reinforces iKOMG’s continued investment in innovation to support customers navigating a rapidly evolving monetization landscape across broadcast, OTT and FAST. By building specialist teams and scalable, data-driven capabilities, iKOMG is focused on being a trusted long-term partner, with further developments to be announced in the coming months.