ND SATCOM is awarded as winner at the German Brand Award 2023
The winners of the German Brand Award 2023 have been announced - one of the most important German prizes for exemplary brand management, sustainable campaigns and exceptional marketing projects. This year, ND SATCOM is once again the winner in the category "Excellence in Brand Strategy and Creation - Classic Campaign", this time for the project #ZusammenGegenCorona.
More than 150 companies and brands in Germany joined forces to promote vaccination. In a highly attention-grabbing vaccination campaign, brands advertised on their social media channels with their own slogans under the hashtag #ZusammenGegenCorona. In the end, over 1000 companies sent a message: Please vaccinate!
ND SATCOM took part in this vaccination campaign, changing its claim "Installing Reliability" to "Vaccinating Reliability" especially for this purpose and hereby called for vaccination against Corona on all social media channels. With this campaign, ND SATCOM impressed the jury of the renowned German Brand Award. It successfully prevailed in the category "Brand Communication - Classic Campaign" against a large number of strong competitors.
"With this campaign we want to transmit an important message: Every vaccination helps! We are joining the Germany-wide vaccination campaign "#ZusammenGegenCorona"," emphasises Alexander Mueller-Gastell, CEO ND SATCOM.
"Our branding is one of the most precious things we have as a company. Our brand is what makes us distinctive and instantly recognisable to customers. Therefore, we have to treat and protect our branding with special care. For a recent occasion, we have changed it "exceptionally"."
German Brand Award
The German Brand Award is a competition of the German Brand Institute, which was founded by the German Design Council and GMK Markenberatung to strengthen the importance of brand management as a decisive success factor for companies in the national and international competitive environment. The German Brand Institute sees itself as a source of impetus for the German brand industry, bringing together the most important brand makers and stimulating brand dialogues.
"The German Brand Award makes brand successes visible in a unique way," explains Lutz Dietzold, Managing Director of the German Design Council. "Those who succeed in standing out in a highly competitive market have a clear advantage. A German Brand Award is a confirmation of outstanding brand work. At the same time, we want to offer companies a forum with the German Brand Convention and contribute to the exchange of knowledge in matters of successful brand management," Dietzold concludes.
German Design Council - the initiator
The German Design Council is an independent and internationally active institution that supports companies in efficiently communicating design and brand competence and at the same time aims to strengthen the public’s understanding of design. Founded as a foundation in 1953 on the initiative of the German Bundestag by the Federation of German Industries and several leading companies, the German Design Council promotes design, brand and innovation through its awards, exhibitions, conferences, seminars and publications. The membership of the German Design Council currently includes over 350 domestic and foreign companies.
German Brand Institute - the awarding authority
The German Brand Institute Foundation was established jointly by the German Design Council and GMK Markenberatung. Its goal is to strengthen the importance of the brand as a decisive factor for the success of companies in the national and international competitive environment. With the German Brand Award, the foundation presents a unique award for outstanding brand management.
ND SATCOM – Installing Reliability
With more than 30 years of experience in satellite communications, ND SATCOM is the world's leading supplier of satellite-based communications systems and ground stations and supports customers with critical operations anywhere in the world.
Customers in more than 130 countries have chosen ND SATCOM as a reliable source for high quality and secure solutions that include turnkey and customized systems. The company's innovative technologies are used globally by governments, the military, television and radio broadcasting, telecommunications and enterprises.
The company's core product SKYWAN enables secure, reliable and fast communications for thousands of users daily. With the SKYWAN network solution, ND SATCOM connects the IT world with satellite communication and offers fully integrated and optimised solutions for the worldwide availability of online applications.