- Laurence Russell
QVC UK signs multi-year HD contract renewal with SES at 28.2 / 28.5 degrees East video neighbourhood
Viewers across the United Kingdom and the Republic of Ireland will continue to enjoy premium televised shopping as QVC UK and SES, the leading global content connectivity solutions provider, announced a five-year contract renewal to broadcast the company’s QVC, QVC Beauty, QVC Extra and QVC Style channels over SES’s 28.2 / 28.5 degrees East satellites. As part of the agreement, both the QVC and QVC Style channels will be upgraded to high definition (HD). Moreover, SES will continue to provide ground services to QVC UK, including managed encoding and uplinking services.
QVC is a world leader in video commerce, which includes video-driven shopping across linear TV, vCommerce sites, digital streaming, and social platforms. Worldwide, QVC reaches more than 200 million homes via its 12 broadcast networks. Since the 1990s, QVC has been leveraging SES’s satellites to broadcast their retail channels to audiences across the UK and Ireland, as well as to multiple markets across the globe.
“Our broadcast channels are central to our business, so we are happy to continue and expand our longstanding partnership with SES to provide reliable, high-quality broadcast to our customers across the UK and Ireland,” said Simone Borkar, QVC Director of Broadcast Engineering Europe. “Ensuring our customers have an immersive and engaging vCommerce shopping experience is of paramount importance and why we continue working with SES.”
“QVC UK has been an important customer for our video business in Europe for the last 30 years, so we are delighted to extend our partnership for another five years,” said Deepak Mathur, Executive Vice President of Global Video Sales at SES. “This renewal underscores the value satellite brings when striving to reach millions of households and the importance of delivering continuously improved viewing experiences by leveraging HD quality.”